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Inbound marketing has become increasingly popular in the marketing and advertising world for the last several years, and it’s no surprise why. While traditional outbound ad campaigns attempt to persuade unfamiliar audiences with sales-y messages, "inbound" campaigns focus on the value they can provide users.
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Inbound marketing is the opposite and the goal is to pull potential customers toward your product. In other words, inbound marketing has an effect of pulling the customers toward your product or service whereas with outbound marketing, you are pushing your product toward them.
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Inbound marketing is a relatively new marketing concept where marketers attempt to "pull" in potential customers with interesting content. Also called content marketing , inbound marketing involves creating blog posts, social media, infographics, white papers, email newsletters, and other content that people actually want to read.