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Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.
The first inbound marketing example we’ll examine is content marketing. Content marketing through a blog is one of the most common examples of inbound marketing in the world for one great reason — it’s incredibly effective. Blogging works well for a variety of companies, even companies that aren’t in consumer-facing industries (like drilling).
Historia del inbound marketing. En la historia del inbound marketing podemos hablar de dos orgenes, uno que se centra en las personas que han acuado el trmino y desarrollado la metodologa; y otro, que tiene ms que ver con la lgica de mercado.. A continuacin, entraremos en detalle en cada uno de ellos.
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Inbound marketing – detailed discussion of the two senses; This disambiguation page lists articles associated with the title Outbound marketing. If an internalyou here, you may wish to change the link to point directly to the intended article.
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